CauseKeepers

Purple Dance Video Contest is in the news....

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The Purple Glove Dance will be a powerful way for Relay Teams to show they are 4THEFIGHT against cancer in 2010.

Ramseur, North Carolina—December 15, 2009—4THEFIGHT.com today announced that it is has launched a cancer fundraising competition to generate cancer awareness and funds throughout communities nationally. Since 2004 4THEFIGHT.com and its parent company CauseKeepers has been at the forefront of partnering with cancer foundations with new products and ideas designed to encourage increased cancer awareness and effective fundraising. The Purple Glove Dance is a contest that allows cancer fundraising teams to film their own videos in hopes of being the Weekly Featured Video at www.purpleglovedance.com and being the grand prizewinner that will be announced on July 31, 2010.

“We are totally pumped about this competition and can’t wait to present the winning check to the winning team,” said Larry York, CauseKeepers’ Director of Business Development. CauseKeepers’ is headquartered in The John Plant building where gloves have been manufactured since 1918. The combination of cancer fundraising, fun, dancing and gloves could not be resisted and thus the competition. This is the year of the Purple Glove!

The winning team will more than likely be a Relay For Life Team who is accustomed to promoting cancer awareness and showcasing purple 4THEFIGHT items such as pull string purple bows and purple ribbon magnets. The check presented to the winning team will be made out to The American Cancer Society and will be at least $5,000! This amount could be much depending on the total number of purple gloves purchased at 4THEFIGHT.com. A portion of the proceeds from each sale of purple gloves at 4THEFIGHT.com will go to The American Cancer Society and the winning team. We are proud of Relay For Life Teams and their energy throughout the years and this is a fun way for them to join together. There are 3 simple steps to enter and only ELIGIBLE entries will have a chance at being the winner. Relay teams across America will be posting their purple glove dance videos on YouTube, so be on the lookout for your local team and be sure to share their video with your friends. The most viewed eligible video as of midnight July 31, 2010 will be the winner.

“We have already had a strong interest in our purple glove dance t-shirts, magnets and lapel pins,” said Larry York. All interested Relay For Life teams or cancer fundraising groups can learn more by visiting www.purpleglovedance.com . Although the winner will receive a check made out to The American Cancer Society, this competition is not affiliated with or endorsed by Relay For Life or The American Cancer Society. All video entries must be in good taste with no profanity.

Press Contacts: Matt Mdavis@causekeepers.com

NOTE TO EDITORS: For additional information visit www.purpleglovedance.com.

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There is wonderful news on the horizon for Relay for Life Teams and those who are fundraising against cancer or working to bring about cancer awareness!

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4THEFIGHT.com and parent company CauseKeepers, Inc. are excited about the launch of The Purple Glove Dance competition for cancer fundraising teams. All details are listed at www.purpleglovedance.com and the winner will receive a check for at least $5,000 made out to The American Cancer Society in honor of the winning Relay For Life Team. Purchase your purple gloves at 4THEFIGHT.com and enter your team in 2010. Your team could be our featured video of the week at purpleglovedance.com!! Featured videos win FREE 4THEFIGHT merchandise. The winner will be announced at midnight on July 31, 2010 and this contest launches January 1, 2010. This contest is not affiliated with or endorsed by Relay For Life or The American Cancer Society. Your team will have a blast filming your video and your community will be able to help you win by viewing your video on YouTube. The eligible entry with the most views will be the winner. We are excited about the fun and enthusiasm that this has already created. 2010 will be the year for the Purple Glove and those who are 4THEFIGHT against cancer!

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I saw this video on the news and I can't help but post it here for everyone who hasn't seen it yet.  It is so wonderfully "produced" and it is truly inspiring.  It brings fun to the cause that often causes so much pain to families.  Watch it here for yourselves....

Of course, I cannot show a video about breast cancer without at least MENTIONING the fact that we sell pink ribbon awareness products that organizations big or small can resell to raise money for the fight against breast cancer. If you are interested in browsing our store, please click, here.

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Are You Losing Control of Your Brand Online?

Here are 5 ways to keep your internet presence in check.

With the use of social media incontrovertibly on the rise, it's no surprise that more and more businesses are jumping aboard to become "social businesses." Yet for all the benefits of going social, there is a consideration most businesses completely miss: keeping brand control online.

Most businesses' social efforts result in increased brand loyalty and awareness. However, some companies lose control of their brand or reputation. This is most often because of poor enforcement of policies and procedures--assuming those protective measures were in place to begin with. Loss of brand control online can be avoided by implementing a few simple measures and guidelines, and having a response plan for any mishaps.

Here are five tips to help you monitor and control your brand online:

      Draft an official online media policy and procedures guide. You need to set guidelines for your employees, representatives and consultants that covers active employment and post employment. Make sure you provide guidance on what's acceptable on their personal social sites as it relates to your brand.  For example, on some social networking sites there's a "currently employed at" section. Once employees start posting this kind of information on their personal sites, the actual brand loses a measure of control. Your brand's now associated with those employees' potentially improper personal posts and photos or lack of brand enthusiasm.  The responsibility is on the company here: Make sure that anyone internally involved with your brand understands your online policies and expectations. 

      Build your social proof and credibility. It's extremely important that you build your credibility and prove (aka social proof) that you're worth doing business with online. You can do this by asking for recommendations on sites such as LinkedIn or by posting client and customer testimonials on your blog or website. 

      Share partner content. Post and share content from non-competitive partners. This is a great way to build trust and position yourself as a leader within your industry, as well as with your clients, customers and target market. This can be done by posting their articles on your site (with permission), retweeting their tweets or adding one of their content links to your site or blog. 

      Monitor negative posts and reviews. In order to respond promptly to negative press, set up monitors that will alert you. I recommend Google alerts. This is a free service where you can set up keywords that you would like Google to monitor for you online. As soon as those words or phrases come up in a post or anywhere online, Google will immediately send you an alert with the link to check out the post. Be sure to include your company name and any possible misspellings, as well as industry keywords.  To control the spread of negative press, you must have an action plan in place and respond swiftly. I suggest using the A.R.M approach--first Acknowledge the Pain, then Respond Politely and Make it Right. This simple system can help you maintain brand control and avoid permanent brand damage. 

      Search blogs on Technorati. You can enter keywords on this site to search blogs that have mentioned your brand or are talking about you online. This is also a great way to follow the major conversations within your industry and area of interest.  

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CauseKeepers has been privileged to work with an outstanding organization named Support Connection.   Here is some information listed at www.supportconnection.org.  

Support Connection began as a dream—a dream to offer free, confidential support services to people affected by breast and/or ovarian cancer in Westchester, Putnam and beyond. In October of 1995, a group of dedicated, spirited individuals, with advice from SHARE, a Manhattan based organization supporting people with breast and ovarian cancer, organized a Share-A-Walk at FDR Park in Yorktown. With the money raised from that Walk, Support Connection was established in July 1996.

In the fall of 1996, with two desks, a telephone, fax machine, and a donated computer, along with volunteers eager to help others, we were ready to carry out our mission. We began our first breast and ovarian cancer support groups, run by trained facilitators, all survivors of these diseases. We have since added breast cancer support groups in Westchester and Putnam Counties, Wellness Programs, which include Yoga and Meditation, Fitness and Nutrition classes, Wellness Retreats, Educational Programs open to the public, a Resource Library, a toll-free Hotline, national teleconferencing and a website, enabling us to reach people throughout the U.S. Our one-on-one peer counseling program, Talking*Listening*Caring, enables people to speak with an individual who is a cancer survivor.

We continue to host annual Walks, known as the Support-A-Walk, to increase awareness about breast and ovarian cancer, celebrate life, and raise money to fund our free support services. Attendance at the Walk has risen from 800 participants in 1995 to over 8,000 participants in 2007.

We accomplish our goals with a dedicated staff and Board of Directors, facilitators and peer counselors who have helped us build a caring and dependable foundation for people whose lives have been touched by breast and ovarian cancer. We are grateful to our strong corps of office and Walk volunteers who have logged more than 20,000 hours since January of 1998. We are proud to state that close to 90% of all donations go directly into maintaining and enhancing our free, confidential programs and services.

Since 1996, over 12,000 participants have taken advantage of our support services and programs. We offer resources for people to make informed decisions about their healthcare. While demand for our services continues to grow, the personalized support we provide will never change. Respect for people’s privacy and listening carefully in order to meet individual needs is our priority. Our mission is always foremost in our minds as we practice the power of caring, offering a spirit of hope to anyone who seeks our help.

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CauseKeepers aims to not only provide you the best in printing and design but also in solutions.  We also aim to inspire by making you aware of many new ideas in fundraising that impact the nonprofit world.  Here you go: GamesThatGive.Net

Games That Give has a simple motto: "You Play. We Donate. No Catch."

That really is how it works. They sell advertising on their site, you play games, they give 70% of their earnings to charitable causes. Major sponsors such as Domino's Pizza, Pepsi, Starbucks and MasterCard are already advertising on the site.

You can also choose which organization the ad revenue goes to. From Breast Cancer Network of Strength to Unicef to Feeding America to MercyCorps, your cause is fairly certain to be covered.

Okay, they said no catch, but I think Sudoku might be even more difficult to complete when the puzzle is laid over the Domino's Pizza logo.

Which organization are you playing for?

Here is what About Us says at Gamesthatgive.net
About Us

GamesThatGive is a small team of like minded individuals who have banded together to bring fun to fundraising.

While our backgrounds are diverse, marketing, finance, non-profit and technology, we are united in our belief that fundraising should be fun!

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A promising new drug may be able to treat more types of cancer than first thought.

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Coke still has 'it,' remains world's top brand

For the ninth consecutive year, Atlanta-based beverage giant The Coca-Cola Co. remained the most valuable brand in the world, according to a study issued Friday by BusinessWeek and Interbrand.

Coke, the world’s largest bottler, has been the No. 1 brand in the world since the study started in 2001.

For the first time, however, the overall value of the world’s Top 100 marks has fallen, Interstudy said. The world’s foremost brands in value are worth $1.15 trillion, down by $55.5 billion, a decrease of more than 4 percent.

Not surprisingly, the fallout of the recession and the collapse of Wall Street injured many financial companies. The highest rated financial services company, No. 32-ranked HSBC fell from its 27^th ranking in 2008.

CitiGroup, now the top-rated American brand among financial companies, fell from No. 19 last year to No. 36.

Seven companies in total fell off the Top 100 list, including: Merrill Lynch (formerly No. 34), American International Group (formerly No. 54), and ING (formerly No. 86).

Google Inc., Amazon Inc. and Spain's Zara are among the biggest gainers in brand equity in 2009.

Coke’s (NYSE: KO) brand value is listed at $68.7 billion, up 3 percent from last year.

“Coca-Cola is 123 years old and shows no sign of relenting,” the study said, crediting the company’s “Open Happiness” advertising campaign.

The Top Five companies were unchanged from 2008, with IBM, Microsoft, General Electric and Nokia following Coke. McDonald’s climbed two places to No. 6, Google vaulted three places to No. 7, while Toyota dipped two spots to No.8, Intel dropped from No. 7 to No.9 and Disney was off a spot to No. 10.

UPS Inc. is the next highest rated Atlanta-based company, coming in at No. 31. No other company based in Georgia made the list. The UPS brand is valued at $11.6 billion, but it dropped a spot because of declining global trade.

Top Brands

1. Coca-Cola $68.7 billion

2. IBM $60.2 billion

3. Microsoft $56.6 billion

4. GE $47.8 billion

5. Nokia $34.9 billion

6. McDonald's $32.3 billion

7. Google $32.0 billion

8. Toyota $31.3 billion

9. Intel $30.6 billion

10. Disney $28.5 billion

How does your brand rank and what step are you taking to promote your brand?

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